Phil also was forced to spend 15 minutes on his cell phone in front of a customer to find an surprisingly hard-to-get HD receiver. At a service call in Alabama, White was stunned to learn that his supervisor for the day, Phil, had purchased his own GPS for his truck. His alias was Tom Peters, presumably an homage to the best-selling management guru.Īs with other Undercover Boss episodes, this CEO was surprised to learn things that should not be surprises. Though other CEOs from humble origins have appeared, when White made statements such as that he was excited to go undercover so he could see what makes his employees tick, he seemed genuine. The show points out that he wasn't born to high station and that he's had his share of difficulties, including his son's battled with substance abuse. He also came across as being fairly humble. Maybe because he is fairly new to DirecTV and has no background in the satellite-TV business, White seemed to realize that he has much to learn. What separated White from the other Undercover Bosses was his attitude. Shares of DirecTV are up more than 25% this year, while shares of rival Comcast ( CMCSA) only rose 6.52%. In 2008, White's compensation from his previous employer, PepsiCo ( PEP), topped $10 million. He also got a stock grant valued at $25 million over a three-year period. In fact, the employment agreement he signed with the El Segundo, Calif.-based company when he took the CEO job in January calls for him to receive a base salary of $15 million, according to DirecTV 's latest proxy. The 58-year-old CEO came across to viewers as a regular guy who also happens to be really rich. This time, it was more believable because White was by far the most likable of any previous boss. In previous episodes, the drama always seemed staged and the rewards given to the hard-working employees who meet the boss almost fairy-tale-like in their generosity. The latest episode had all the hallmarks of the series - a clueless boss who learns that life outside the corner office is hard and meets plucky yet determined employees who triumph over adversity - that viewers have come to expect. The series is expected to return mid-season, likely early 2022.DirecTv ( DTV) Chief Executive Michael White may have been the best Undercover Boss yet, although by the standards of the hit CBS ( CBS) reality show, that may not be saying much. The renewal was revealed via CBS’ upfronts earlier today. Compared to season nine, that’s down by 44% in the demo and down by 36% in viewership. Īiring on Friday nights, the 10th season of Undercover Boss averaged a 0.36 rating in the 18-49 demographic and 2.65 million viewers in the live+same day ratings. Created by Stephen Lambert, the show is based on the UK program of the same name and Mark Keller serves as the narrator. Subjects in season 10 include TGI Fridays, Bowlero Corp, Club Med, Smoothie King, and the Mayor of Shreveport, Louisiana. The network has quietly renewed the Undercover Boss TV series for an 11th season for the 2021-22 broadcast television season.Ī hidden-camera reality series, Undercover Bossfollows members of major corporations’ upper management as they go undercover in their own companies, to get an idea of what it’s like to work as a lower-level employee. All Rights Reserved)ĬBS isn’t letting this venerable series go just yet. (Jeff Neira/CBS ©2019 CBS Broadcasting, Inc.
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